DIIPOO · EST. 2017
A custom corner
of otaku culture.
Diipoo is a custom lifestyle brand for people who want their favourite characters, artwork and ideas to become part of everyday life.
Custom lifestyles for otaku.
Our guiding principle is simple: trust and communication are the cornerstone of every perfect transaction.
2013 · An anime site grows
While in college, Lei launched an anime-image website and committed to posting high-quality images every day. It soon reached around 3,000 daily visitors and built the community that inspired what came next.
2018 · Custom goods become accessible
Diipoo launched a site for custom anime mousepads. Instead of treating custom 3D mousepads as a $200 luxury, the aim was to make them more approachable at $49.99—and to keep improving the experience with products that fit otaku life.
June 2020 · Working with artists
Artists began uploading designs while Diipoo handled production, orders and shipping. Today, the artist-store program has grown to more than 200 talented creators.
July 2023 · Meet Diipoo
We introduced our own brand mascot: an adorable girl named Diipoo.
September 2023 · Furola launches
As the artist community grew, Furola.com was launched so artists could create and run dedicated shops of their own.
April 2025 · A new Diipoo.net
Diipoo.net launched with support for 27 languages—making the brand easier to discover and enjoy around the world.